Yelp User Operations Associate Remote, Yelp Careers Canada @Click-To-Apply ( Senior Search Engine Marketing Manager )
Job Details:-
Hiring Organization: Yelp
Post Name: Senior Search Engine Marketing Manager
Qualification: Graduation
Industry: Private
Employment Type: Full Time
Work Hours: 8
Salary: CA$20 – CA$35/Hour
Location: Canada
Full Job Description:
Yelp’s slicing area performance advertising and marketing crew is on a undertaking to assist connect consumers with local organizations and carrier professionals. Our crew works together to force growth and high quality contribution margin by obtaining new customers, new organizations, and maximizing yield and sales from paid advertising channels. The team has large budgets, dedicated support from Google and Bing, and wide-open opportunities for boom.
We are looking for an skilled seek advertising (SEM) supervisor with sturdy analytical competencies, business acumen, and a deep know-how of search advertising and marketing to enroll in our overall performance advertising and marketing crew. You may paintings to optimize portfolio operations of a 7 figure month-to-month SEM price range so that it will power market growth.
What you will do:
- Manage the every day operations for our paid search advertising and marketing strategy, putting in campaigns, optimizing bids, advert reproduction, landing pages and greater.
- Reveal and file on day by day SEM portfolio performance using our in-house SEM structures and behavior evaluation and investigations the usage of Excel, Tableau, and square.
- Create a roadmap for chronic modern testing to drive growth and ongoing optimization to power efficiencies and gain performance objectives.
Behavior tests on SEM quality practices inclusive of:
- Portfolio Expansions
- Visitors Curation
- Ad reproduction checking out
- Obsess over records. You will analyze overall performance metrics from inner database gear, 0.33 birthday celebration structures, APIs, and facts feeds to pressure growth in earnings.
- Compare check consequences the use of Excel & R to determine if the consequences meet fulfillment standards and if they are statistically large.
- Think massive photograph, you may prepare, examine and communicate overall performance metrics for completed initiatives to the crew and key stakeholders throughout the commercial enterprise.
- Exhibit flexibility in a continuously converting seek environment and live apprised of recent traits and first-rate practices.
- Collaborate with our in-house analytics and technology groups to behavior performance deep dives and inspire the following generation of our portfolio management equipment.
What it takes to succeed:
- Four+ years of experience the use of Google Adwords and Bing commercials with big keyword portfolios and at least 6 parent monthly seek budgets.
- Deep expertise of search bidding strategies which includes tCPA & tROAS.
- Wonderful analytical abilities and the ability to turn developments into actionable insights and hypothesis.
- Advanced proficiency with Excel is a need to. Capacity to apply square is a plus.
- Bachelor’s degree in a quantitative discipline (e.G. Arithmetic, facts, computer technology, and so on.).
- Notable leadership and collaboration competencies (e.G., coordinating, building consensus, influencing with out authority, listening, being open to different perspectives).
- Robust oral and written verbal exchange.
Yelp User Operations Associate Remote, Yelp Careers Canada @Click-To-Apply ( Senior Search Engine Marketing Manager )
